Launch of Women Fashion Brand

"Jullia's job is to develop optimal solutions to promote physical freedom and, as a result, mental liberation for her clients"

Logo da Marca

     Jullia is a brand that is tailored to the needs of women. It was created based on my personal experience and observations of the discomforts that women face. These discomforts range from physical discomforts, such as ill-fitting clothes or a lack of knowledge about how to properly care for our bodies, to social discomforts that women are often subjected to. Jullia's job is to develop solutions that promote physical and mental freedom for consumers. The company aims to expand into various lifestyle areas, such as sports, home, food, aesthetics, and mental health.

     The first collection will be launched with lingerie, underwear, which is an area where I worked in customer service for three years, living with its flaws.  In the gallery, you can view images of the proposals I am developing and be inspired by the concept. The brand will be Portuguese with national production, positioning it in the premium segment of the market.

     This Crowdfunding campaign aims to raise support for the brand's launch costs, specifically for the website creation, photo shoot, and post-editing.

Branding da Marca

About the author

     I am a city girl who dreams of living in the country. I hold a degree in Visual Arts and Fashion Marketing, and I am currently studying Modelling. I enjoy a slower pace of life and am eager to create and explore within different cultures. My favourite colour is orange, I love going to the beach and believe food is a way to express love.  Coffee is a must-have for me, not because I need it to stay awake, but because it is one of the most delightful beverages. Although I enjoy a glass of wine.  I believe in sunsets, I believe in being light and I believe that this is just the beginning of a great adventure!
Hello, I'm Beatriz Castro.

     I have been thinking about this project for a long time. When I was looking for a job to support myself through university, I discovered the world of lingerie and its potential to empower women. I have focused my professional training on the industry to bring my ideas to life with the best functionality and knowledge. It is time to get to work.

     Please watch the attached video to learn more about what I plan to bring to the JULLIA brand. If you have any questions, please feel free to email me at geral@jullia.pt.

Budget and due dates

Photo Session €1050

Planned for the month of May.
It will be organized into:

-1 Day Studio Session to photograph articles for the Website

-1 Day Street Session to create the Branding of the collection (such as catalog photographs and social media), to be held in our beautiful area of Alentejo

The value represents the budget for the photographer's capture and editing work, as well as the model's work (to be carried out by @prazeresm and Models Lab).

Website €500

Planned to take place in May.

The value represents the budget for the IT development of the website's online store through the Simply Site platform.

Company registration €450

The value represents the costs necessary to register the company through the Empresa na Hora program.

Images