Book "Visual communications, design and advertising"

This book is addressed to various public, highlight the students of Communication Sciences and Graphic Design, as well as all who are in the labor market in the area of communication.

I appeal to all of you in order to ask for a small contribution to editing this book, titled "Visual Communication, Design and Advertising" If the requested amount is not reached, all who participate will receive the money back. However, I am very optimistic that we shall obtain the necessary amount.

In the video presentation we get to know all the chapters. For a better understanding of the work and its objectives include some topics, with a brief note on some of the subjects that are treated.

Brainstorming

Color is the touch, the eye, the hammer vibrates the soul, the instrument of a thousand strings.

- What is the color and what are their meanings?

 The camera obscura was known in antiquity.

- How the camera obscura works and how photography has evolved?

Brainstorming is a process for the production of ideas.

- How it works and what its importance in the creative process?

A slogan should be short, easy to remember and appealing.

- What is the potential of a slogan?

 An advertising campaign is a complex form of communication.

- How do you define, which involves and what mistakes to avoid?

The traditional printing and digital printing

- What are the advantages and disadvantages in each case?

This book is addressed to all those interested in Visual Communication. Among the various public, highlight the students of Communication Sciences and Graphic Design, as well as all who are in the labor market in the area of communication. Are provided specific content and methodologies to develop or manage, for example, the process of developing a logo, one infographics, poster or an ad campaign; apart from reading about these subjects, exposed simply, provides the possibility to access the contents of general interest.

About the author

Francisco Mesquita was born in 1961 in Vale de VIla, São João da Pesqueira (Douro). He is Graduated in Advertising, by Fernando Pessoa University and later he got a master's and doctoral degrees in the fields of Advertising, Design and Technology, by University of Minho.

Since the mid-90s he divides his activity - in the area of advertising communication - between universities and industry. The author intends with this book to provide an accessible work on Visual Communication, which allows us to understand some image issues.

Budget and due dates

Images

Documents

• Orçamento da gráfica

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• orcamento.docx

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